“Air Wick saw an untapped need for an elevated but affordable scent experience, which is why we’ve introduced the Vibrant collection, bringing the outdoors right into consumers' homes, providing a premium experience, but without the specialty store price,” said Raheel Dhaduk, vice president of marketing at Air Wick US at Reckitt. “These unique fragrance combinations feature a deeper and more noticeable scent, meant to transform your space, allowing you to sit back and relax into your routine.”
Fragrances part of the collection include:
Lavender & Water Lily: Made with aromatic lavender that has been reimagined with the infusion of waterlily florals;
Nectarine & Paradise Flower: Containing juicy and sweet orange notes, it also features notes of delectable peach;
White Sage & Mahogany: Featuring an aromatic blend of pine needle, fresh eucalyptus and white sage fragrance, it also is complimented by notes of warm woods and soft musk; and
Almond Milk & Honey: An indulgent, nutty and creamy blend of almond milk notes with wild honey that is complimented by a light touch of lemon and orange.