Alaffia won the Drug Store News Buyers Choice Award for its Authentic African Black Soap All-in-One during ECRM’s Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session held earlier this month. The Vintage Cosmetic Company, was a finalist for its Spa and Sleep Stocking.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Product innovation comes in many forms, as both Buyers Choice Award winners demonstrate,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “Allafia uses clean, plant-based ingredients that support social and environmental causes, and The Vintage Cosmetic Company is creating fun products to spread some joy through the holidays. Each provides a compelling reason for consumers to buy their products. Congratulations to both winners.”