Soapbox, noyah impress at ECRM’s Indie Beauty session
Soapbox won the Drug Store News Buyers’ Choice Award for its Tea Tree Clean and Purify Shampoo during ECRM’s Indie Brands — Beauty and Personal Care session held earlier this month. Noyah was a finalist for its Natural Lipsticks in assorted colors.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Sustainability and social responsibility are extremely important to today’s consumers,” said Craig Chmielowicz, senior vice president of health and beauty Care for ECRM. “The two Buyers’ Choice Award winners keep the health of people and health of the planet in mind in their product and packaging development, using clean ingredients while at the same time maintaining efficacy. Congratulations to both winners.”
[Read More: Canus, Del Sol impress at ECRM’s Natural Beauty program]