American Greetings and Ice T come together for SmashUp video e-card
With a career spanning decades, multi-talented rapper, actor, writer and producer Ice T is bringing his charisma to a brand-new SmashUp video e-card from American Greetings. Available through the American Greetings and Blue Mountain websites, as well as the corresponding e-card apps for iPhone and Android, the customizable Ice T video e-card is intended to bring birthday joy to all who receive it.
Inspired by the long running Mister Rogers' Neighborhood television show, Ice T has fun turning from "Ice T" to "Nice T" in this festive birthday greeting. Taking off his signature leather jacket and putting on a bright purple cardigan once he steps through the infamous door, Ice T transforms into the ultimate party planner, Nice T. From frosting cupcakes, playing the clarinet and wrapping presents, to blowing up balloons and chiseling away at an ice-sculpture, Nice T knows exactly what is needed for a joyous birthday celebration. At the end of the card, he brings together an adorable group of puppies for the cutest celebration before putting back on his leather jacket and getting back to business.
"Ice T has been a superstar since day one with his iconic music and his popular television roles," said Rob Matousek, executive director, direct to consumer business at American Greetings. "We are excited to welcome him to our neighborhood and know this new card will bring happiness to fans of all ages."
"Birthdays have always been a reflective time for me," said Ice T. "I appreciate every day throughout the year but hearing from so many friends and family on my birthday reminds me of just how lucky I am. Knowing I can now be a small part of someone's birthday celebration is truly a gift."
SmashUps are available on www.americangreetings.com, www.bluemountain.com and on the SmashUps, American Greetings and Blue Mountain ecard apps for iPhone and Android. They can be shared via email, text or on social media.
Users can sign up for a monthly, yearly, or two-year American Greetings account to have the ability to send an unlimited number of SmashUps—as well as all American Greetings digital offerings—over the course of their membership period. Membership costs range from $6.99-$39.99, depending on the length of membership. For the latest news from SmashUps, follow @americangreetingsdigital on Instagram and @americangreetingsdigital on Facebook.
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