Grammy-winning singer Ariana Grande’s beauty brand, r.e.m. beauty, has obtained a strategic investment from Sandbridge Capital.
The partnership, which looks to optimize the beauty brand’s global potential through continued product innovation, talent acquisition and geographic expansion, also aims to support its surging global demand, the companies said.
“This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression and makeup into reality and watching r.e.m. beauty find its wings, especially now during this new era for the brand. I’m thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can't wait for everyone to see what is yet to come,” said Ariana Grande, founder of r.e.m. beauty.
Founded in 2021, r.e.m. beauty’s portfolio includes clean cosmetics designed to empower self-expression, creativity and confidence and help users bring their most vivid, limitless and creative dreams to life.
“I joined Ariana and r.e.m. beauty because I believe in both Ariana’s overall vision and the brand's fundamental values, which will be at the core of everything we do,” said Michelle Shigemasa, recently appointed CEO of r.e.m. beauty. “This bespoke partnership with Ken Suslow and the Sandbridge team opens a world of opportunities for r.e.m. beauty to supercharge our growth through focused investment and further scale r.e.m. beauty’s already highly engaged audience of beauty enthusiasts. The best is yet to come!”
Featuring color cosmetics to treatment and complexion products, the clean, vegan, and cruelty-free brand offers an inclusive range of shades and products accessible to all and is newly PETA certified, the company noted.
“R.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling mission driven brand vision,” said Ken Suslow, Sandbridge Capital founder and managing partner. “We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand's strong growth trajectory through our global industry network and brand building expertise.”
R.e.m. beauty is available for purchase online and distributed exclusively at Ulta Beauty in the United States, Sephora across Europe and Selfridges in the United Kingdom.