Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 4/4/2024
Serena Williams steps into cosmetics space with Wyn Beauty
Wyn Beauty products, designed with flexible formulas that keep skin hydrated all day, will be available online and at 685 Ulta Beauty stores nationwide. - 4/4/2024
Pure Leaf intros Zero Sugar Sweet Tea
To highlight the launch of the product Pure Leaf partnered with actresses Emily Alyn Lind and Celeste O’Connor for a national campaign. - 4/3/2024
White Claw intros tequila-based beverages
Tequila Smash beverages contain a balance of pure seltzer, authentic tequila and fruit flavors, the company said. - 4/3/2024
Carol’s Daughter embarks on multi-year partnership with Coco Gauff
Carol’s Daughter has been named the official hair sponsor of professional tennis player Coco Gauff. - 4/3/2024
Monogram Capital Partners acquires majority stake in Tru Fragrance & Beauty
Tru Fragrance & Beauty’s roster of brands includes perfumes and colognes from Le Monde Gourmand, Lake & Syke, Yellowstone and Wrangler. - 4/3/2024
Odele, Minnesota Lynx join forces to empower women
Odele and Minnesota Lynx are coming together on a multi-year partnership focused on elevating women and working on female empowerment. - 4/2/2024
Sally Beauty’s new line rolls out bonding, blonding products
Sally Beauty’s bondbar line expands with a new assortment of products that work to lighten strands, as well as gloss and tone, the company said. - 4/2/2024
Danone North America’s Remix mixes in toppings to popular yogurts
Danone North America is unveiling Remix, a line of mix-ins that spans three of its most popular yogurt brands—Light + Fit, Oikos and Too Good & Co. - 4/2/2024
Grown Alchemist departs L’Occitane Group, moves to private ownership
Following the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets. - 4/1/2024
Muscle Milk rolls out Plant Protein line with athlete-focused campaign
The brand’s new Plant Protein Shakes, which come in chocolate and caramel vanilla flavors, contain 25 to 30 g of protein per container.
