White Claw intros tequila-based beverages
White Claw is putting a twist on its seltzer beverages with Tequila Smash.
Featuring a balance of pure seltzer, authentic tequila and fruit flavors, each 12-oz. can contains 100 calories per serving and no added sugar, the company said.
Made with tequila sourced from Jalisco, Mexico, that is from non-GMO blue weber agave grown on a family-owned organic farm, the tequila is aged at last six years.
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Available flavors include:
- Tequila Smash Strawberry Guava: Featuring a sugary taste from guava, it also contains notes of strawberry;
- Tequila Smash Pineapple passion Fruit: Containing notes of tangy pineapple that is balanced out with roasted agave tequila notes and floral flavors;
- Tequila Smash Mango Tamarind: Made with a mango flavor that is complimented by tart tamarind notes; and
- Tequila Smash: Lime Prickly Pear: Features zesty lime flavors with prickly pear, which is comparable to the refreshing and citrus noyes of watermelon.
“White Claw pioneered the ready-to-drink category, which continues to be one of the fastest growing beverage categories and ripe for disruption. Following the success of our White Claw Vodka + Soda launch last year, we seized the opportunity to bring decades of beverage research and flavor innovation to another popular spirit, Tequila,” said Phil Rosse, president, Mark Anthony Brands. “White Claw Tequila Smash is a revolutionary new way to enjoy a Tequila drink with friends.”
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White Claw’s new Tequila Smash line is rolling out to retailers nationwide in variety packs that carry an SRP of $18.49 to $18.99.
