Aveeno Baby spotlights caring for children’s eczema in video series

The campaign, launched in collaboration with Health In Her Hue, will target pediatricians and dermatologists to encourage network signups.

Gisselle Gaitan

10/13/2023

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Aveeno Baby is marking off National Eczema Awareness month with a new campaign and video that showcases a group of diverse parents and how they care for their children’s eczema in a world where resources for communities of color are limited.

The Aveeno Baby Eczema Equality campaign of 2023, which is being launched in collaboration with Health In Her Hue, will target pediatricians and pediatric dermatologists to encourage signups to the network, which can provide more parents with skin health expertise for children.

In addition, the brand is sourcing eczema flareup content and stories from a diverse group of families by spotlighting them and the appearance and treatment of eczema on all skin tones.

Lastly, the brand also shared it will be sharing additional resources with those who share their child’s eczema journey by tagging @AveenoBaby on Instagram and @AveenoBabyUS on TikTok.

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