Advertisement
08/24/2021

Baby Dove targets needs of melanin-rich skin, curly tresses

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
a close up of a bottle

Baby Dove is rolling out a brand-new range of skin and hair products.

Designed specifically for babies with melanin-rich skin, and well as those with coils, curls and waves, the Melanin-Rich Skin and Curl Nourishment collection is hypoallergenic, the company said.

Made with such ingredients as coconut oil, almond oil, calendula, chamomile and oatmeal, products part of the Baby Dove Melanin-Rich Skin Nourishment collection includes a hypoallergenic wash, cream and soothing baby oil to help skin retain moisture and prevent visible dryness.

On the other hand, the Baby Dove Curl Nourishment collection includes a hydrating shampoo, conditioner and caring detangler cream to help moisturize and care for coils, curls and waves, the company said.

[Related Content: Dove enters children’s category with Kids Care]

thing,toiletry,table,lotion

In addition to launching these products, the company is also announcing the establishment of the Black Birth Equity Fund, which looks to provide expecting Black mothers with financial access to doula services.

“We are proud to see the Black Birth Equity Fund become available today to Black expectant moms and birthing individuals across the country,” Angela D. Aina, co-founding executive director at Black Mamas Matter Alliance and Baby Dove Strategic Advisor said. “For Black and other traditionally marginalized communities, Doulas have been proven to help reduce health disparities, as well as bridge language and cultural gaps between families and health providers. With notable support from global brands like Baby Dove, we will be able to raise greater awareness of Black maternal health, promote advocacy, and shift culture to support reproductive justice.”

Consumers can find the Baby Dove Melanin-Rich Skin and Curl Nourishment collection available at Walmart stores and online at Walmart.com.

Advertisement
Advertisement