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03/29/2021

Babyganics targets children’s hair care needs

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
a close up of a bottle

Babyganics is introducing two new lines: Tots by Babyganics and Kids by Babyganic

The new launches from the brand are formulated to adhere to the specific hair care needs of children at every age and stage, the San Francisco-based company said.

Created without the use of sulfates, parabens, phthalates, silicone or artificial fragrances or dyes, both lines feature formulas that are cruelty-free.

a bottle of items on a table

Products include:

  • The 2-in-1 Curly Shampoo and Conditioner is formulated to help de-frizz and manage curly tresses;
  • The 2-in-1 Shampoo and Conditioner is designed for growing toddler hair; and
  • The Detangling Spray aims to tame tangles, fight frizz and aid in reducing breakage in toddler hair.

The Kids by Babyganics line features the following products:

  • The 3-in-1 Body Wash, Shampoo and Conditioner cleans and conditions in one easy step;
  • The Easy Rinse Shampoo leaves hair clean, soft and smelling great;
  • The Detangling Spray is a smoothing spray designed to help reduce breakage and make brushing hair easier; and
  • The Detangling Conditioner looks to fight frizz.

Consumers can find the Tots by Babyganics line at select Target stores and on Target.com.

Kids by Babyganics will be available at Amazon.com later this spring.

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