After DivaCup’s success, Diva International rolls out complementary wash

ONTARIO — Diva International’s DivaCup continues to build a loyal following. The healthcare-grade silicon cup is said to effectively collect menstrual fluid for up to 12 hours and is considered sustainable because it contains no latex, plastic, PVC, acrylic, BPA, phthalate, elastomer, polyethylene, colors or dyes.

(To view the full ECRM Personal, Oral and Sun Care Report , click here.)



“Consumers are requesting improved alternatives to traditional sanitary napkins and tampons, and will switch to ones they feel provide better leakage prevention, while offering a better, more effective, convenient and healthier experience,” said Daniela Masaro, brand marketing manager at Diva International. “Our research shows that demand for The DivaCup is growing dramatically, and that consumers are looking for it at their local retailers.”



Based on success of the cup, Diva International has rolled out DivaWash, a naturally pH-balanced, fragrance-free vaginal cleanser.



Both The DivaCup and DivaWash are now available at Walgreens, Walmart and Target. They will soon make their debut in NEXCOM stores, which serve military personnel, Masaro said.