Artis unveils next generation of makeup brushes

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Artis unveils next generation of makeup brushes

By Gisselle Gaitan - 04/27/2018
Artis is continuing its tradition of innovation by launching the Next Generation Elite Collection of makeup brushes.

The design of the brand’s beauty tools has not changed, but the brush handles now will be produced by using a single proprietary metal alloy similar to what is used to manufacture luxury car engines, the New York City-based company said.

“We never stop imagining the future of what's possible for Artis and we were relentless in our mission to create a next-gen manufacturing process and source a metal alloy that could be engineered to meet our highest design vision,” Leigh Adelman, Artis general manager, said.

The company's latest efforts will offer users the same experience with the expected results. The new alloy used in the brushes requires a highly intricate process that ends with the tools being hand-finished, with great attention to detail.

“At Artis, we're constantly exploring how to elevate our products' design and performance to improve our customer's beauty experience,” Jeremy Adelman, Artis founder and managing partner, said. “Our NextGen innovation is the latest embodiment of our philosophy: Better Beauty, by Design.”

Further information on the Next Generation Elite collection is available on the company's website where it also can be purchased. The brushes also are available at Sephora.com.

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