CARA B Naturally for babies, children hits Target stores

CHARLOTTE, N.C. — CARA B Natural Products, a maker of ethnic personal care products, has just launched its collection of all-natural skin and hair care products formulated especially for ethnic babies and children in Target stores across the country.

Introduced in 2009, CARA B Naturally is formulated specifically for ethnic children and is certified all-natural by the Natural Products Association. The line is made with all-natural, plant-based ingredients and is free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives.

"We're very excited to launch CARA B Naturally in Target stores," stated CEO Landra Booker Johnson. "This move actually represents another significant acceleration in our company's retail strategy. This is what our customers have been asking for and we're pleased to deliver as we partner with Target."

On Jan. 29, Target stores will roll out a promotion to support the CARA B Naturally launch; all products will retail at a promotional price for a limited time.

CARA B Naturally also will be available for purchase on Target.com and is expected to launch at a second national retailer come February.