Charcoal helps boost Bioré’s sales

CINCINNATI — Drug stores have always faced challenges keeping up with prestige competitors when it comes to ingredient stories. With trained sales experts at the counter, department and specialty stores have an advantage in pitching the latest “magical” formula.

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That all changed when Bioré embraced the benefits of charcoal for its complexion care lineup. The result has been successful for the mass market, buyers said. Bioré features charcoal in several items, including a Pore Penetrating Charcoal Bar, Deep Pore Charcoal Cleanser and Deep Cleaning Charcoal Pore Strips. While overall facial cleanser sales are edging up an average 4% this year compared with last year, Kao’s Bioré brand is posting average 35% gains, according to IRI.