ColourPop makes its debut at Ulta Beauty

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ColourPop makes its debut at Ulta Beauty

By Gisselle Gaitan - 02/26/2018
After much speculation, ColourPop finally put rumors of a possible collaboration with retailer Ulta Beauty, to rest. The Los Angeles-based cosmetics brand finally confirmed that several of its products would be hitting select locations on Instagram by writing to followers, "You heard right! Colourpop is coming to Ulta Beauty! ⚡️ Mark your calendars Feb 25th ✨."

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"We're thrilled to enter Ulta Beauty doors and bring the ColourPop experience to a new set of beauty lovers. As ColourPop continues to expand and branch out into new product categories, specifically in the complexion space, we wanted to provide an in-store experience that allows consumers to experiment and play in real life with our portfolio of cult favorite products for the first time," ColourPop's co-founder and president, Laura Nelson, said in statement to HelloGiggles.

So what products does the Blingbrook, Il.-based retailer have available for beauty fanatics? For starters, both the Super Shock Highlighter and Super Shock Shadows are now in stock, with each coming in various shimmering hues. The Los Angeles-based beauty brand also launched two of its powder palettes — the Element of Surprise Powder Shadow Palette and Double Entendre Pressed Powder Shadow Palette — retailing for $16 each.

Also in the mix are two other palettes — Dream Feber Super Shock Shadow Foursome and First Charmer Super Shock Shadow Foursome — that are exclusive to Ulta Beauty and retail for $18 each. Those clammoring for some new lip wear were not forgotten, as ColourPop will be selling its Ultra Matte Lip in 12 colors for $6.50, and two trios of lip bundles, Wicked Trick Lip Bundle and Trifecta Lip Bundle, for $16 each.

This launch marks the second time the beauty brand has collaborated with a major retailer. ColourPop previously sold several products in select Sephora brick-and-mortar locations as well as online.

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