Cremo intros new shampoo collection, skin care line

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Cremo intros new shampoo collection, skin care line

Cremo announced that its portfolio of men’s grooming products is expanding.

The Laguna Beach, Calif.-based company announced that it is launching more than 40 new men’s grooming products to retail shelves.

Latest additions coming to the brand include a new shampoo collection and skin care line that features activated charcoal masks, pore strips and body wipes among other new innovations.

In addition, the brand is also launching its first-ever “Barber Grade” shampoo collection for men, which does not leave behind any residue or weigh hair down, the company said.

The brand’s newly launched products include:

  • Shampoo & Conditioner 2-in-1 in Juniper & Eucalyptus;

  • Shampoo Daily Use in Juniper & Eucalyptus;

  • Shampoo Dandruff & Scalp;

  • Shampoo Thickening in Juniper & Eucalyptus;

  • Charcoal 2-in-1 Scrub Mask;

  • Charcoal Detoxifying Paper Mask;

  • Charcoal Peel-Off Mask for Deep Cleaning;

  • Charcoal Pore Strips for Deep Cleaning;

  • Detoxifying Charcoal Face & Body Wipes;

  • Barber Grade Sunscreen SPF 30;

  • Beard Cream in Medicated Beard Formula;

  • Beard Hot Oil Deep Conditioning Heat Strip;

  • Beard Shaper Tool;

  • Beard Wash & Softener 2-in-1 in Mint Blend;

  • Styling Beard Wash Thickening;

  • Body Wash in Cooling Citrus & Mint Leaf;

  • Body Wash in Pacific Sea Salt & Grapefruit;

  • Body Wash in Seagrass & Driftwood;

  • Body Wash in Silver Water & Birch;

  • Refreshing Body Wipes in Blue Cedar & Cypress;

  • Refreshing Body Wipes in Cooling Citrus & Mint Leaf;

  • Refreshing Body Wipes in Sage & Citrus;

  • Hair Styling Gel in Flexible Hold;

  • Hair Styling Gel Thickening in Medium Hold;

  • Sea Salt Texture Cream;

  • Shave Cream in Sage & Citrus; and

  • Shave Cream in Silver Water & Birch.

The brand also is launching a collection of products that are exclusive to Walmart, including:

  • Body Wash in Forest Blend;

  • Body Wash in Fresh Blend Moisturizing;

  • Hair & Body Wash 2-in-1 Mint Blend;

  • Shampoo Anti-Dandruff;

  • Shampoo Daily Care in Fresh Blend;

  • Shampoo & Conditioner 2-in-1 in Fresh Blend; and

  • Shampoo Thickening in Fresh Blend.

Shoppers can find any of the latest launches from Cremo on the shelves of such major retailers as Target, Walmart, Rite Aid and Walgreens.