Cremo announced that its portfolio of men’s grooming products is expanding.

The Laguna Beach, Calif.-based company announced that it is launching more than 40 new men’s grooming products to retail shelves.

Latest additions coming to the brand include a new shampoo collection and skin care line that features activated charcoal masks, pore strips and body wipes among other new innovations.

In addition, the brand is also launching its first-ever “Barber Grade” shampoo collection for men, which does not leave behind any residue or weigh hair down, the company said.

The brand’s newly launched products include:

• Shampoo & Conditioner 2-in-1 in Juniper & Eucalyptus;


• Shampoo Daily Use in Juniper & Eucalyptus;


• Shampoo Dandruff & Scalp;


• Shampoo Thickening in Juniper & Eucalyptus;


• Charcoal 2-in-1 Scrub Mask;


• Charcoal Detoxifying Paper Mask;


• Charcoal Peel-Off Mask for Deep Cleaning;


• Charcoal Pore Strips for Deep Cleaning;


• Detoxifying Charcoal Face & Body Wipes;


• Barber Grade Sunscreen SPF 30;


• Beard Cream in Medicated Beard Formula;


• Beard Hot Oil Deep Conditioning Heat Strip;


• Beard Shaper Tool;


• Beard Wash & Softener 2-in-1 in Mint Blend;


• Styling Beard Wash Thickening;


• Body Wash in Cooling Citrus & Mint Leaf;


• Body Wash in Pacific Sea Salt & Grapefruit;


• Body Wash in Seagrass & Driftwood;


• Body Wash in Silver Water & Birch;


• Refreshing Body Wipes in Blue Cedar & Cypress;


• Refreshing Body Wipes in Cooling Citrus & Mint Leaf;


• Refreshing Body Wipes in Sage & Citrus;


• Hair Styling Gel in Flexible Hold;


• Hair Styling Gel Thickening in Medium Hold;


• Sea Salt Texture Cream;


• Shave Cream in Sage & Citrus; and


• Shave Cream in Silver Water & Birch.

The brand also is launching a collection of products that are exclusive to Walmart, including:

• Body Wash in Forest Blend;


• Body Wash in Fresh Blend Moisturizing;


• Hair & Body Wash 2-in-1 Mint Blend;


• Shampoo Anti-Dandruff;


• Shampoo Daily Care in Fresh Blend;


• Shampoo & Conditioner 2-in-1 in Fresh Blend; and


• Shampoo Thickening in Fresh Blend.

Shoppers can find any of the latest launches from Cremo on the shelves of such major retailers as Target, Walmart, Rite Aid and Walgreens.