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Curaprox introduces toothpaste made with charcoal


NEW YORK -- The activated charcoal trend seems like it's here to stay, with products launching not only in skin care but now in the dental category as well.

Curaprox, the Swiss oral health brand, is launching a new product called the Black Is White Collection: a natural and gentle toothpaste powered by activated charcoal. 

Black in color, this toothpaste whitens teeth by effectively absorbing dirt and discoloration particles. The charcoal acts as a magnet by “pulling” stains off the teeth to restore a natural white smile. It contains low abrasive particles and no bleaching agents, plastic particles, triclosan or SLS (sodium lauryl sulphate).

The toothpaste ingredients include:

  • Activated Charcoal: Gives the toothpaste both its color and its name: “Black Is White.” It removes stains without abrading the enamel or using chemical bleaching agents. Instead, the activated charcoal absorbs stain particles and gently eliminates them.  It balances the PH of the mouth while protecting against the growth of pathogens and cavities. It’s an affordable, safe and effective whitening agent with double protection against tooth decay.

  • Prestige Sparkling Blue: The whitening effect of activated charcoal is supplemented by this optical blue filter to reduce yellow discoloration. This helps to make teeth appear whiter without the use of chemical agents. Its blue hue acts as a physical brightener, emphasizing the whiteness of teeth.  

  • Sodium Fluoride: A fast acting agent to neutralize the acid climate within the mouth – ultimately strengthening the teeth and decreasing the effects of acid and bacteria. 

  • Enzymes: Formulated with enzymes that occur naturally in the saliva. These enzymes enhance the saliva’s antibacterial and antiviral functions – also protecting against tooth decay and helping to combat dry mouth.

  • Nano-Hydroxylapatite: Has a protective effect because of its similarity to tooth enamel.  It serves as a protective layer on the tooth and has a remedial effect on damaged tooth enamel.  It can even fill in incipient cavities again.

  • Starphere: Provides a pleasant cooling sensation while cleaning, leaving the mouth refreshed.

The product will be available in two flavors: Black Is White: refreshingly lime-flavored

and White Is Black: extra mild taste.

The product will be available at retailers nationwide in November for a suggested retail price of $29.99.


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