Dellinger bridges market gap with Curls

DALLAS — Mahisha Dellinger founded her company in 2002 when she noticed a gap in the market for women who were embracing their natural curls but couldn’t find products to manage their tresses.

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Now Curls is a mainstay in chains including Walgreens, Buy Buy Baby and Rite Aid. Dellinger recently launched a collection at Target using blueberries called Blueberry Bliss.



“No one had really worked with blueberries before,” Dellinger said. “Blueberries are rich in vitamin C and B complex, which is good for increasing hair growth by providing oxygenation and circulation of the blood to the body, particularly the scalp. It is a superfood with so many amazing properties. And the smell is phenomenal.”