Dove Men+Care taps everyday athletes for campaign

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Dove Men+Care taps everyday athletes for campaign

Dove Men+Care is looking to join the ongoing inclusivity conversation by celebrating the everyday athlete.

As part of the launch for its new Sportcare line, which is encompassed of body wash, shampoo and deodorant products, the men’s grooming brand has signed three athletes to be the face of the campaign.

Although they share names with some of the most famous stars in basketball, football and baseball, the everyday athletes prove that even the untold stories of care in sports can inspire and encourage others, the company said.

"Dove Men+Care is committed to promoting a culture where men can confidently show care as a proud part of their masculinity, and many real athletes do that every day on the court, in the gym and at home with their families," Amy Stepanian, the marketing director of Dove Men+Care for Unilever said. "When we created a product line for athletes, we wanted to address the needs of every man who defines himself as one, not just those who have been elevated up the ranks of their sport. We have signed on amazing athletes, who deserve the same level of praise and attention because of the way they show care, as any professional that might share their names."

Faces of the campaign include:

  • Chris Paul from San Diego, C.A., who is a Marine Corps veteran and empowers his community by creating a support base for men to help one another through their fitness journeys by holding each other accountable. He’s motivated by his family of 9 and not wanting to miss a moment of his children’s lives;

  • Sean Williams from Farmingville, N.Y., who is a volunteer firefighter and started The Dad Gang, which is an organization that tackles the stereotypes of what it means to be a Black father, and challenges these stigmas through events centered around physical fitness; and

  • Alvin Suarez from New York, N.Y., who grew up visually impaired and discovered Goalball, which is a sport that relies on ear-hand coordination. The sport has given him the confidence and endurance to pursue other sports and keep up with his twins.

To announce the new partnerships, the brand partnered with ESPN anchor Kevin Negandhi.

"I'm excited to partner with Dove Men+Care to focus on the stories of everyday athletes. While the majority of what we cover and discuss focuses on the few athletes who make it as pros, there are amazing stories to be told across the country, that often go uncovered. The athletes of Sportcare prove that every athlete can inspire by showing extraordinary care," Negandhi said.

Throughout their partnership with Dove Men+Care, the athletes will be featured as the faces of the new product range in campaign imagery, as well as have the opportunity to share their stories during marquee sports conferences.