At the
Drug Store News/Mack Elevation New General Market Summit, Mack Elevation managing director Dan Mack told attendees, “The New General Market is a mindset — it’s not defined by demography or skin color or religion or sex or sexual orientation — it’s driven by a mindset of inclusion.”
So
DSN and Mack brought together industry leaders for the third annual New General Market Summit — held April 4 in Minneapolis — to discuss how leading brands are able to keep in touch with the mindset that informs the New General Market consumer.
Above is a collection of highlights from the event to accompany the June issue of
Drug Store News, which features an in-depth special report about the big ideas and best practices that emerged from the event
To read the full report, click here.