Eos expands skin care offerings, intros Aqua line

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Eos expands skin care offerings, intros Aqua line

By Gisselle Gaitan - 03/19/2018
Eos is expanding its line of products, and now catering to consumers every need, including skin care. The New York City-based company just announced the launch of its first cross-category line, Eos Aqua, which features skin care and lip care products with transformative textures derived from and influenced by water and sea.

"Eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market," Nancy Chan, Eos products vice president of marketing, said. "We've developed a curated, high-performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging."

Each featured product contains sustainably-sourced sea kelp and Irish moss, and two versatile and hydrating marine botanicals, the company said. Both the skin care and lip care lines are created for all skin types and tones, and will consist of six items: aqua hydrating skin prep, aqua glistening lotion, aqua purifying clay mask, aqua exfoliation lip scrub, aqua deep hydration lip mask and aqua dynamic lip gloss.

"We invest heavily in every element of our products — from the shape and feel of the product packaging to the high-quality ingredients that deliver superior performance," Mike Wong, Eos products executive vice president of research and development, said. "With Eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use."

Prices for the products range from $10 to $20 and are free of parabens, phthalates, mineral oil, petrolatum and formaldehyde. The new collection will debut exclusively on the company’s website, where further product information also can be found.