Food Lion, Mood Media create interactive in-store shopping experience

SALISBURY, N.C. - Now through Jan. 1, Food Lion customers can access digital coupons through the Shazam app on their smartphones while shopping thanks to a partnership with Mood Media Corporation, the grocer announced Tuesday.

 

"At Food Lion we're always looking for more ways for our customers to save while grocery shopping," stated Keith Nicks, director of loyalty and digital marketing. "We believe this is an easy and fun way to do just that during the busy holiday season, while continuing to make groceries more affordable for our customers.

 

The service is available at all Food Lion grocery stores. To access digital coupons, customers should open their Shazam app when grocery shopping and use the phone to "Shazam" music in the store. As they do, shoppers will be directed to Food Lion's MVP Coupon Hub where they can access digital coupons that are immediately loaded onto their MVP card and redeemed at check out.

 

"Leveraging Mood's existing audio infrastructure, our exclusive Presence beacon technology and the popular Shazam app, we are able to provide Food Lion with a compelling solution that encourages direct mobile interaction with the brand, enhancing the in-store experience and customer loyalty," said Jaime Bettencourt, SVP premier sales and account management for Mood. "Mobile is a vital touch point and channel to build highly tailored and personal connections with customers, and Food Lion is an innovative brand that really understands that."

 

Mood announced its partnership with Shazam and launched Shazam In-Store, powered by Mood, in Nov. 2014. With more than 700 million downloads worldwide and 120 million monthly mobile active users, Shazam is one of the most popular apps in the world, the company stated.