Gillette Venus targets precise shaving with new products

Press enter to search
Close search
Open Menu

Gillette Venus targets precise shaving with new products

By Gisselle Gaitan - 02/01/2018
Gillette Venus is aiming towards changing the way women shave. The New York City-based company has unveiled three new products that bring additional hair removal methods to consumers — the Venus Platinum Extra Smooth, Venus Face Perfection and Venus Bikini Precision tools.

"We know through talking to women all over the world that even something as small as having smooth skin can really help give that extra boost of confidence," Anthony van Dijk, associate brand director, North America Gillette Venus said. "Ever since 2001 with our introduction of the first razor designed especially for women, Gillette Venus has been working to continually raise the bar for women's hair removal. Venus Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision were all designed with our latest innovations in hair removal so that women can enjoy smooth skin quickly, conveniently and efficiently."

The Gillette Venus Platinum smooth is the brand's first razor with a satin chrome finish, and includes five diamond-like coated blades for a low-cutting force, a metal handle that boosts strength, durability, cleanliness, and has a 360=degree ribbon of moisture surrounding the blades to provide glide technology.

Gillette Venus' Face Perfection comes in a compact design for hair removal precision on delicate areas such as the chin, upper lip, forehead and eyebrows. Unwanted hair is removed from the root for up to four weeks, the tool also allows for the finest of hairs to be captured and contains an easy-to-flip switch for the rotation to be changed from either left to right.

The Gillette Venus Bikini Precision features a 90-degree angled handle to give maximum visibility to hair removal in the area, a compact design which handles like a pen for precision, rounded tips to make detailed styling area the area and a comb on the trimmer to precisely trim hair to a uniform length.

All three products are available for purchase at food, drug, mass merchandise and online retail stores. The Venus Platinum Extra Smooth shaving system, which includes one razor and two blade refills will be sold for the suggested retail prices of $8.99 to $12.99. The Venus Face Perfect will retail for $34.99 and the Venus Bikini Precision for $19.99.