Goddess Garden sensed opportunity with innovative scents offering

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Goddess Garden sensed opportunity with innovative scents offering

By Michael Johnsen - 01/09/2018
Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.

“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”

The new aromatherapy bracelets and bracelet blends use the benefits of essential oils in combination with energetic stones to help wearers find their own desired state of mind. The bracelets all feature porous lava rock to capture and carry the scent of the blends. The stones and oils work in tandem to enhance mood, while the symbolic charms make each bracelet stylish.

The on-trend bracelets include scents for serenity, ambition and perseverance, represented by a Hamsa hand, a hummingbird and an elephant, respectively.

This new Goddess Garden introduction pushes aromatherapy past the notion of being a remedy reserved for those with an extensive background in essential oils. The bracelets and blends will be available at a suggested retail price of $14.99 and the blends will sell for $9.99 each.

And the new perfume line includes five scents: lavender sky, citrus sunrise, wildflower, amber fire and rainforest, that are all made with certified-organic essential oils. The brand extension was driven by the trend the company saw among their own fans — a desire to use only clean beauty products — and one that has continued to gain momentum beyond natural channels.

“My daughter’s allergies inspired me to start my company, so label transparency has been our standard practice,” Nova said. “We noticed even the most avid label readers were in the dark when it came to fragrance. Under the pretext of protecting formulations, a company can
group any combination of thousands of chemicals as simply ‘fragrance’ or ‘parfum’ on a label. Even among natural products, labels often list only ‘a blend of natural and essential oils.’ This is simply not enough information if you have allergies, sensitivities or prefer clean ingredients.”

The perfumes became available in natural and conventional retailers in October 2017 at a suggested retail price of $14.99.