Going bold with Maybelline’s Vivid collection

NEW YORK — When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

With an array of bright pinks, corals and plums, the Color Sensational Vivids collection is positioned as Color Sensational’s brightest, most vibrant color ever.

To keep lips conditioned, the formula is infused with honey nectar and promises to keep lips nourished, never dry or cakey.