IRI forms strategic business agreement with Japan's Intage

CHICAGO — IRI on Tuesday announced that it has formed a business agreement with Intage, a marketing research company in Japan.

Under this agreement, IRI clients gain access to Japanese retail point-of-sale data via the IRI Global Executive Market Reviews service. In turn, Intage is able to provide CPG and retail information and insights to their clients from all markets IRI serves worldwide.

“Our agreement with Intage underscores IRI’s ongoing commitment to providing globally oriented solutions and insights to our multi-national clients,” stated Andrew Appel, president and CEO, IRI. “Intage and IRI clients now have improved and rapid access to accurate, current and unbiased information on important international markets they can leverage to evaluate strategic growth opportunities, as well as analyze market dynamics and competitive activities.”

GEMs are customized reports based on the retail data IRI collects from grocery, drug and other available CPG retailers across multiple countries. GEM reports arm senior executives with a new level of detailed information with which they can make a wide range of business decisions around core strategies, such as product exports, partnerships, acquisition strategy, and long-term planning. With the Intage agreement in place, these executives can more speedily and easily secure key information about the following markets: Australia, France, Germany, Greece, Italy, Japan, the Netherlands, New Zealand, Puerto Rico, Spain, the United Kingdom and the United States.

GEM reports show various levels of product granularity available across 300-plus categories, depending on what is currently being tracked locally. IRI teams configure reports to client specifications and provide multiple sets of information, including value and volume sales, market share, average price, distribution, sales areas, channels and comprehensive market coverage.