MAC brings VR-powered mirror to stores
MAC Cosmetics is letting its shoppers swatch lipsticks and eye shadow in-store as easily as they can take a selfie. Through a partnership with augmented reality technology-provider ModiFace, the beauty brand recently launched the Virtual MACover — an AR-powered virtual try-on mirror — to its stores.
With one touch, consumers can sample various shades of lipstick, eye shadow and blush as if they were trying them on in person — without having to actually do so. Aside from giving users a chance to sample bold looks, the mirror also gives consumers a rundown of the products used within the look. Users can then email themselves this list and immediately shop for all the right shades, either in person or online.
The offering is being used as a complement to its salon offerings, allowing users to have their virtual look recreated IRL by a professional artist.
The company and partner ModiFace believes these elements will make self-shopping for any product a lot easier. ModiFace said that its technology ensures that each of the machines map the looks 30 times per second, making the end result something hard to distinguish from real life.
“[This offering will] provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry,” Tim Tareco, MAC senior vice president of global creative, visual merchandising and store design, said.
With one touch, consumers can sample various shades of lipstick, eye shadow and blush as if they were trying them on in person — without having to actually do so. Aside from giving users a chance to sample bold looks, the mirror also gives consumers a rundown of the products used within the look. Users can then email themselves this list and immediately shop for all the right shades, either in person or online.
The offering is being used as a complement to its salon offerings, allowing users to have their virtual look recreated IRL by a professional artist.
The company and partner ModiFace believes these elements will make self-shopping for any product a lot easier. ModiFace said that its technology ensures that each of the machines map the looks 30 times per second, making the end result something hard to distinguish from real life.
“[This offering will] provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry,” Tim Tareco, MAC senior vice president of global creative, visual merchandising and store design, said.