MAC Cosmetics launches virtual try-on mirror powered by ModiFace

TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.

“We are excited to bring Virtual MAC to our freestanding stores, first to the US, and then globally. The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry.  We believe this will be a game changing addition to our stores,” Tim Tareco SVP Global Creative, Visual Merchandising + Store Design from MAC said.  

A set of 29 custom eye looks has been replicated with the highest fidelity by ModiFace scientists, in order to provide a life-like rendition. Each look is mapped to the face 30 times per second, with the mapping placing the looks to with a fraction of a pixel for each face. The final result is one that is indistinguishable from a real-life application of the looks by a makeup artist.

"MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores,” Jennifer Tidy, vice president of partnerships at ModiFace said. 

The virtual try-on mirror has been launched in MAC stores across the nation, and is looking towards a global expansion in early 2018. This collaboration is the latest launch for ModiFace who has previously announced partnerships with Sephora, L’Oréal, Estée Lauder, Allergan, Unilever, and Coty.