Menasha Packaging wins 12 Design of the Times Awards at 2014 Shopper Marketing Expo

NEENAH, Wis. — Menasha Packaging won 12 Design of the Times Awards at the 2014 Shopper Marketing Expo in Minneapolis, Minn., the company announced Monday. The DOT Awards celebrate the most inspiring and creative in-store activation tactics and campaigns.

 

Menasha received six silver and six bronze awards in four-of-eight retail channels, including: Consumer Electronics, Convenience, and Drug and Specialty. The promotional solutions leader had 12 out of the 104 total finalists competing in the final judging.

 

“At Menasha, we go beyond our customers’ expectations by uncovering opportunities to take their in-store solutions to uncharted territories in design, shopper engagement and in-store effectiveness,” said Dennis Bonn, VP marketing for Menasha Packaging. “Being recognized with 12 DOT Awards shows our customers that we are committed to developing solutions that standout at retail.”

 

Leading consumer product marketers and retail executives judge the entries using the “4C's of Effective In-Store Activation” criteria and how well the entry Commands attention, Connects with the shopper, Conveys information and Closes the sale. DOT recognition is awarded at four levels: bronze, silver, gold and platinum. One of the platinum winners is then chosen as the year’s recipient of the prestigious “Best of the Times” award.

 

All DOT Award winners were announced on Oct. 22 at the Design of the Times Reception and Ceremony during the 2014 Shopper Marketing Expo.