New ACT mouthwash pulls double duty

CHATTANOGA, Tenn. — Consumers are looking to oral products to do double and even triple duty. Everyday acids can break down tooth enamel and lead to cavities, dentist Gari Bloom said. ACT Restoring Mint Burst helps strengthen enamel — studies report 40% stronger teeth — and remineralize soft spots to protect against enamel erosion and tooth decay that can be caused by these everyday acids. Also reflecting shopper demand for more natural products, the formula is alcohol free.

(To view the full ECRM Personal, Oral and Sun Care Report , click here.)