New device refreshes skin in a flash


CHICAGO — Merchants looking for the “next best thing” in at-home treatments might want to eyeball Dermaflash. Sephora is already selling the at-home exfoliation device, which removes dead cells, “peach fuzz hair” and built-up debris.

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Dara Levy came up with the idea while performing Dermaflash facials in a salon. The idea to create an at-home option came to her one day in the shower. “We wanted to create something truly unique that would address an unmet need for women,” Levy said.

It is resonating with Sephora customers. “This technology brings a sought-after spa treatment into people’s own homes in a safe and efficacious way,” said Priya Venkatesh, the VP and DMM of skin and hair care at Sephora.

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