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New hair care products with 'worry-free ingredients' hit Target shelves



MONTREAL — Attitude, a maker of personal care and household products, has announced that its hair care line for both adults and little ones is now available exclusively at Target stores nationwide.

Attitude’s products are made with worry-free ingredients that deliver a natural, pure way for consumers to care for their hair. The hair care line includes: Shampoo Volume & Shine, Shampoo & Body Wash 2-in-1, Shampoo Color Protection, Conditioner Volume & Shine, Conditioner Color Protection, little ones Shampoo, little ones Conditioner and little ones Hair Detangler for a suggested retail price of $9.99 each.

“We are extremely proud and thrilled to introduce health conscious products to a new market,” stated Jean-Francois Bernier, company founder and president of Bio Spectra. “With a single-minded focus on wellbeing, we were looking for products that were pure and effective for our families. Our passion to develop safe products is the driving force behind the Attitude brand and we are excited to now share them with other families.”


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