New Mack Elevation weekly blog helps thought-leaders cut through the clutter

CHICAGO — Mack Elevation Forum on Wednesday announced the launch of "Ideas That Matter," a weekly digital commentary on strategy, customer alignment, leadership and business development for leaders looking for an edge. The digital brief offers succinct strategy and growth ideas for any leader looking to move their organization to a new level.

 

“The challenge in businesses is to create value that sets you apart from the field. The reality is that many companies play ‘follow the leader’ suffering from the disease of sameness," stated Dan Mack, managing director and founder of the Mack Elevation Forum. "Our vision is to help uncover and eliminate hidden blind spots, developing new growth initiatives that matter,” he said. “Our clients want to go deeper and 'Ideas That Matter' will assist them in their journey.”

 

The "Ideas That Matter" brief will be launched along with the redesigned Mack Elevation Forum website, which will highlight some of the best strategy, leadership and sales content and will feature two new Mack Elevation Products.  The products include “5 Years of Definitive Elevation Forum Insights” and the “View from the Top Bench Mark Study” which helps small or mid-size companies improve their internal financial metrics, trade promotion and customer investments.

 

The Elevation Forum is an executive group of leading senior sales and marketing executives who discuss the most critical business issues in the consumer package good industry. Members often refer to the group as a safe haven to discuss emerging best practices, business strategy and leadership challenges with peers and top retail merchants.   

 

“'The Ideas That Matter' digital brief will uncover emerging insights that leaders must embrace in a highly disruptive economy. Think of it as a challenging, yet inspirational note from your personal coach” Mack said.