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#Nofilter needed with Physicians Formula’s InstaReady collection


CITY OF INDUSTRY, Calif. — Physicians Formula was doing color correcting before it was trendy. This year, the company built upon that strength with its InstaReady collection, highlighted by its Super BB Contour Trio BB Stick SPF 30. It was developed to diminish shine for flawless filter-free social media posts. Linking into National Selfie Day, Physicians Formula held a contest encouraging women to take selfies on Instagram, which resulted in 12% increases in sales.

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