Philips Norelco debuts new shavers to mark ‘Star Wars’ release

STAMFORD, Conn. — To mark the coming release of “Star Wars: The Last Jedi, Philips Norelco is bringing three new shavers to market, all of which are inspired by the film series, for a limited time. The four shavers bring together the company’s technology with new design features that are meant to emulate different “Star Wars” characters.

"Philips is excited to work with the iconic Star Wars brand to lend new design inspiration to our line of innovative shavers," Philips Personal Care North America senior marketing director Sasha Markovic said. "In developing this new line, we combined our advanced shaving technology, including V-Track Pro to trim even longer stubble with superior closeness and comfort, with the imagination of Star Wars.  Now, you can unleash the force in shaving and be your best you."

The four shavers include the SW9700, which has a suggested retail price of $259.99 and features V-Track Pro technology to provide a close shave, as well as a dark side theme with a red-to-black gradient, hexagonal pattern and First Order logo power button. The SW6700 uses the Philips Norelco Reflex Action system and its design mimics the X-wing fighter, including a scratched metal finish, red stripes and red X-wing symbol that flickers during use. It has a suggested price of $129.99.

The line also includes the R2-D-inspired SW3700, which includes self-sharpening ComfortCut blades and has a suggested retail price of $49.99. Additionally, the SW170 is built for shaving and grooming, with a design inspired by Storm Trooper armor and a suggested retail price of $49.99.

The shavers will be available in Walmart, Target and Best Buy stores, as well as on Amazon.com.