Procter & Gamble introduces new Braun series 9 electric shavers

CINCINNATI — Procter & Gamble introduced the Braun Series 9 collection, a premium and exclusive range of electric shavers.

According to Procter & Gamble, The newest innovation of the Series 9 is its enhanced titanium coated trimmer, which offers detail, style, precision and performance for the “world's most efficient shave.” Central to the razor surface is a unique golden strip delivering optimal shave technology. The HyperLift & Cut Trimmer coated with Titanium Nitride improves the shaver’s ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin. It also protects from corrosion and wear, and increases durability, allowing the new Series 9 to deliver up to 50,000 shaves.

“Over the last few years we have witnessed a dramatic shift on the importance men place on looking their best before walking out of the door,” said Braun grooming expert Sascha Breuer. “Having a morning routine in place has proven to boost confidence for tackling the day ahead, and grooming is central to that routine because when you look good, you feel good. The best shaving tool to achieve that every day is the new Braun Series 9, which sets a new standard of excellence as it ensures the most efficient and exceptionally gentle shave.”

The new Series 9 collection is available in chrome, silver, black or blue finish and comes with a charger stand. It can be purchased at Target, Walmart, Amazon, Bed Bath & Beyond and Best Buy.

It has a suggested retail price of $389.99.