P&G, Aldi and Henkel among Product of the Year winners

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P&G, Aldi and Henkel among Product of the Year winners

By Gisselle Gaitan - 02/23/2018
Everything from beauty to pet care was covered by Product of the Year when naming their winners for 2018. The consumer-voted awards, which are backed by 40,000 voters, are conducted by Kantar TNS — as in previous years.

To be considered, companies submitted applications on products that have been released between January 2016 to August 2017. Afterwards, a survey was compiled and users were able to evaluate a product based on appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.

The ceremony for the 2018 winners was held at the Edison Ballroom in New York City, and hosted by comedians Rachel Dratch and Ana Gasteyer. Among the big winners were Henkel, Aldi, and Procter & Gamble.

"Product of the year answers an essential question — 'How do I find great new products — with so many launches, so many claims, how do you find the best?' This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation," Mike Nolan, CEO of Product of the Year, said. "Product of the Years' distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage."

The full list of winners includes:

  • Air Care: Febreeze ONE

  • Bakery: Duncan Hines Perfect Size for 1

  • Beauty: Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask

  • Beer: Heineken Coolerpack

  • Better-For-You Snack: Aldi Elevation by Millville High Protein Bars

  • Breakfast: Sandwich Bros. Breakfast Sandwiches

  • Candy Bar: Oreo Chocolate Candy Bar

  • Car Care: Valvoline Easy Pour Bottle

  • Convenience Meal: Imagine Super Soups

  • Cooking: Copper Chef Deep Square Pan

  • Dish Care: Cascade Platinum

  • Dishwasher Cleaner: Cascade Platinum Dishwasher Cleaner

  • Feminine Care: U by Kotex Fitness

  • First Aid: Curad SoothePlus

  • Frozen Entrée: Cooked Perfect Fire Grilled Chicken

  • Frozen Side: Green Giant Veggie Tots

  • Health & Wellness: Pure Protein Super Food

  • Home Cleaning: Purell Multi Surface Disinfectant

  • Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream

  • Laundry Booster: Purex Crystals Botanicals

  • Laundry Pacs: Tide Pods Plus Downy

  • Liquid Laundry: Gain Botanicals

  • Men's Hair Care: Just For Men Control GX

  • Pain Relief: ProCure Epsom Salt Gel

  • Personal Care: Nature by Canus Fresh Canadian Goat Milk Soap

  • Pet Care: Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner

  • Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer

  • Snack Cup: Aldi Friendly Farms Greek Yogurt Tilts

  • Spreads: Aldi Little Salad Bar Guacamole

  • Sugar Confections: Toffifay

  • Women's Grooming: Finishing Touch Flawless