ReportersNotebook — Beauty Care, 5/21/12

SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.


Tom’s of Maine has introduced a new line of men’s deodorants. Free from artificial preservatives, including parabens and synthetic fragrance, Tom’s of Maine’s new Clean Confidence and Mountain Spring deodorants are formulated to provide 24-hour odor protection. The deodorants have a suggested retail price of $4.99.


Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream. It has a suggested retail price of $25.


Desert Essence is expanding its Coconut Hair Care line with the launch of new styling products designed to help meet the styling needs of hair, from smoothing to defining curls and heat protection. All three products — a hair lotion, hair cream, and defrizzer and heat protection spray — are 100% vegan and free of silicones, wheat and gluten. The products are priced at $9.99.