Revlon, Ulta Beauty launch Live Boldly vending machine

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Revlon, Ulta Beauty launch Live Boldly vending machine

By Gisselle Gaitan - 03/06/2018
Revlon is taking it's Live Boldly campaign on the road. The beauty brand announced that it would be enhancing the consumer experience by offering fans a unique way to receive a gift with purchase, with a little help from Ulta Beauty.

The New York City-based beauty brand unveiled a vending machine that will be touring around to several of the Bolingbrook, Ill.-based retailer's locations throughout the nation. The machine will offer consumers a chance to receive a product from Revlon after completing a purchase and giving the campaign a little social media shoutout.

In order to obtain a product from the vending machine, consumers must first make a purchase at the Ulta Beauty where the machine will be stationed throughout the day. After the transaction has been completed, the guest must post on social media by sharing a picture on Instagram using the #LiveBoldly hashtag. Lastly, a gift can be chosen from the vending machine based on in-store spending level, and the consumer must use their IG handle to verify the post.

One of the gift options consumers can choose from is a Super Lustrous Lipstick that can be engraved on-site. Those interested in seeing the bending machine in action can stop by the Ulta Beauty in Aventura, Fl. on March 16, Ulta GM Conference on April 4 and Arlington, TC location on April 7.