Schmidt’s Naturals intros Tooth + Mouth Paste offerings

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Schmidt’s Naturals intros Tooth + Mouth Paste offerings

By Gisselle Gaitan - 01/22/2018
Schmidt’s Naturals, which previously announced it had been acquired by Unilever, is introducing a new line Tooth + Mouth Pastes. The line will contain four flavor offerings, with a fifth to be added in February. Each of the oral care products is formulated with ingredients, such as superfood extracts, vitamins and magnolia bark extract, the Portland, Ore.-based company said.

“Our customers are seeking effective, high-performing alternatives to traditional personal care products and toothpaste is no exception,” co-founder Jaime Schmidt said. “With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”

Also found in each product are organic aloe leaf juice, tea tree and CoQ10. Like other offerings from Schmidt’s Naturals, this latest launch is free from controversial toothpaste ingredients, such as SLS, PEG, artificial sweeteners, flavors and dyes.

The newly launched flavors are:

  • Wondermint  contains the classic flavor of mint without a bitter aftertaste;

  • Activated Charcoal  an onyx grey paste that contains the mint flavor found in the Wondermint option;

  • Vanilla Chai  features a warm, mildly spicy and sweet vanilla taste; and

  • Coconut + Lime  combines the taste of coconut with citrus lime notes, while also containing an undertone of mint.

“Schmidt’s is pushing the category forward with products that prioritize significant technological and biological advancements in natural, using high-quality plant and mineral-derived ingredients. ‘Natural’ no longer has to be seen as reductive or overly simple — this is the next level of natural,” co-founder and CEO of Schmidt’s Naturals Michael Cammarata said.

Schmidt’s Naturals Tooth + Mouth Pastes are now available for purchase online and in select retail locations for the suggested retail price of $5.99.