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SheaMoisture uses green coconut, activated charcoal for hydration

Purifying and hydrating are the main focus of SheaMoisture’s new line.

With the help of the brand’s Green Coconut and Activated Charcoal collection, consumers can have both their skin and hair cleansed.

Consisting of 16 products for bath and body, skin care and hair care, the line delivers hydration from the featured green coconut and lifts dirt, excess oil and product buildup to detoxify via the activated charcoal.

“This comprehensive collection, the first to combine these two highly efficacious ingredients, answers our community’s call for purifying, yet intensely hydrating products,” Christine Keihm, senior vice president of marketing at Sundial Brands, makers of SheaMoisture, said. “Eighty percent of the U.S. population lives in urban areas and is exposed to free radicals from noise, light and air pollution, such as motor vehicle exhaust, smog, sun exposure and more. People are looking for ways to counter these assaults and the damage they may cause to skin and hair, including premature aging, lackluster skin and frizzy, dehydrated hair.”

The complete line consists of

  • Bath and Shower Jelly, which retails for $10.99;

  • Bath Salts, which retail for $12.99;

  • Body Jelly Moisturizer, which retails for $10.99;

  • Body Wash, which retails for $13.99;

  • Cleansing Bar, which retails for $5.99;

  • Build-up Blaster, which retails for $11.49;

  • Shampoo and conditioner, which retail for $10.49 each;

  • Exfoliating Hair Mud, which retails for $11.49;

  • In-Shower Styler, which retails for $11.49;

  • Multi-Masque, which retails for $8.49;

  • Exfoliating Cleansing Powder, which retails for $10.99;

  • Moisturizing Jelly Cream, which retails for $12.99;

  • Cleansing Balm, which retails for $10.99;

  • In-Shower Mask, which retails for $10.99; and

  • Mask Duo, which retails for $15.99.

All products within the line are cruelty-free and made without the use of sulfates, parabens, phthalates, propylene glycol, synthetic fragrances or artificial coloring.

SheaMoisture's Green Coconut and Activated Charcoal Purifying and Hydrating collection is available for purchase exclusively at Ulta Beauty.
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