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ShopRite partners with Pantene for its Care Beyond Hair Tour


KEASBEY, N.J. — ShopRite on Tuesday partnered with Pantene for its Care Beyond Hair Tour, exclusively at ShopRite, to donate hair and raise funds for Pantene Beautiful Lengths Fund, a program created in partnership with the American Cancer Society to provide free, real-hair wigs to women who have lost their hair due to cancer treatment.

“We are honored to partner with Pantene for the Care Beyond Hair Tour,” stated Cathy Magistrelli, VP health and beauty care at ShopRite. “ShopRite is committed to giving back and supporting key causes, and we understand the great physical and emotional toll cancer takes on women battling the disease. With support from our generous customers and great team of associates, we hope that we can make a difference through this campaign to create real-hair wigs for people fighting cancer.

From Oct. 3 – Nov. 16, the Care Beyond Hair Tour will make stops at close to 40 ShopRite stores throughout New Jersey, New York and Pennsylvania, offering a way for people to share their strength and donate their hair to the Beautiful Lengths Fund.

Each tour stop will feature a pop-up styling station staffed with an onsite beautician, allowing girls, women and men to donate their hair for the creation of real-hair wigs that will be distributed to women battling cancer, with the goal of 200 haircuts to create 25 wigs. For every hair donation, Pantene will pledge an additional $50 to the Pantene Beautiful Lengths Fund, up to $10,000.


Campaign ambassador Tiki Barber officially kicked off the Pantene Care Beyond Hair Tour at the ShopRite of Greater Morristown on Oct. 3, sharing his personal experiences in dealing with his mother’s breast cancer battle and encouraging donations to the campaign.


“We’re so thankful to ShopRite for its support of the Pantene Beautiful Lengths Fund through our partnership for Care Beyond Hair,” said Robert Stetts, marketing manager with P&G. “This program allows us to help women going through grueling cancer treatments to feel a little bit more like themselves every day and inspire the confidence needed to keep fighting. We are so grateful to our generous donors who continue to make the creation of these wigs possible, and we look forward to successful campaign for a great cause.”



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