SinfulColors announces color cosmetics line, names Vanessa Hudgens global color collaborator

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SinfulColors announces color cosmetics line, names Vanessa Hudgens global color collaborator

By Gisselle Gaitan - 11/16/2017

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 


"I was already a fan of the SinfulColors nail color brand, so to become their Global Color Collaborator, launching the first-ever SinfulColors cosmetics collection, is an honor," Vanessa Hudgens, SinfulColors global color collaborator said. "The products are so unexpected, and not like anything I have seen before. This is a collection I can't wait to share with my friends and fans."


The new line of products from the company will feature the Dive Lash Color Mascara in an array of colors, Bold Brow Intense Effects in bold colors for eyebrows, a dual-ended metallic eyeshadow titled Duo Cream Shadow, Stop & Stare Gel Eyeliner and Face Forward Allover Highlighter Stick. These items will begin their in-store and retail rollout in Jan. 2018.


"For years, SinfulColors fans have been requesting a full color collection, encouraging the brand to bring their trend expertise and obsession for bold, vibrant colors and innovative formats into the color cosmetics category. We're thrilled to finally share this with our fans, as well as introduce SinfulColors to new fans through this category expansion," Fabian Urquijo, senior vice president Marketing, Revlon Portfolio Brands, including SinfulColors said. 


Beginning Dec. 14, to celebrate Vanessa Hudgen’s birthday, the brand will launch a specially curated Birthday Bundle available exclusively on Amazon. It will feature the Diva Lash Color Mascara, Bold Brow Intense Effects, Stop & Stare Gel eyeliner and Shade Babe Cream Eye Shadow.


The full line of color cosmetics will officially launch in Jan. 2018 with over 100 products to be available in Walmart, CVS, and Rite Aid locations. Pieces will begin at a retail price of $3.99.