Small, cute lip balms rule category

PARKER, Colo. — Private labels combined to be the fifth-largest “brand” in lip balm, according to IRI. Private-label volume has grown more than 25% over the past two years.

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OraLabs packages private-label lip products for some of the biggest chains in retail, along with some of the most-known brands. At HBA Global in New York this year, the company showed off the latest package it expected to take private labels to new heights. Dubbed the Revo Push Up (pictured here as the Sparkz Mini), the uber cute container allows users to access the product by pushing from the bottom up. It’s currently available in three standard flavor-color combinations — Pink/Strawberry, Red/Cherry and Green/Watermelon. The formula is enriched with vitamin E and aloe to soothe and moisturize.