NEW YORK — Colgate-Palmolive’s Speed Stick antiperspirant line has teamed up with NASCAR driver Cole Whitt to celebrate the 2015 season with an exclusive online sweepstakes with a chance to join Whitt at one of his NASCAR races this year.
"We were impressed with Cole's performance last year. As a rookie, he consistently remained focused and calm during the most intense and pressure-filled moments," stated Bill Van De Graaf, VP and GM, U.S. Personal Care, Colgate-Palmolive. "We are looking forward to continuing to celebrate his performance as he tackles his sophomore year head on, and we are encouraging his fans to demonstrate the same resilience and determination as they tackle their own personal goals."
To enter the #DefytheDoubt Speed Stick Sweepstakes, participants need to follow @SpeedStick on Twitter and tweet a photo, including the hashtag #SpeedStickSweepsEntry, showcasing ways they courageously prepare to step up and silence their doubters.
One winner will be chosen at random on May 30th and will be able to select the race of his/her choice to attend this season, where they will meet Whitt and enjoy the action from pit row, alongside the rest of Whitt's racing team.
Speed Stick will continue to support Whitt this year through sponsored races, including Brooklyn, Mich. (June); Daytona Beach, Fla. (July); Indianapolis, (July); Bristol, Tenn. (August); Darlington, S.C. (September); and the championships in Homestead, Fla.(November).