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Unilever launches Web site for Latinas

8/17/2009

ENGLEWOOD CLIFFS, N.J. Unilever is leveraging its product portfolio and reaching out to Latinas this back-to-school season with the launch of the one-stop lifestyle resource, www.Vivemejor.com.

The site offers Latinas tips and advice, for both celebrity stylist Leonardo Rocco and chef Marcela Valladolid, on how to manage the back-to-school season while taking care of their families and themselves.

For example, Rocco stresses the importance of taking time out for personal care to help manage stress and recommends Latinas turn their bathroom into a place of rest and relaxation.

To achieve this, set an ambiance with scented candles and using an exfoliating body wash such as Unilever?s Caress Evenly Gorgeous Body Wash & Beauty Bar with burnt brown sugar and karite butter.

Exfoliation can increase circulation and has a calming effect to help alleviate stress.

To make sure one's personal care needs are covered throughout the day, consider putting together a "beauty ki" that is portable and can be stored in the car or office desk. Aside from a toothbrush, toothpaste, mirror, comb and lip gloss, the kit should include a fragrance like the new Degree Women Fine Fragrance collection available in three scents, Rocco added.

Meanwhile, Marcela addresses the importance of cutting down the amount of time spent preparing dinner so families can spend more time talking and sharing stories of their day.

For a quick and easy spaghetti dinner packed with carbohydrates for energy and veggies, Marcela suggests using Ragu Old World Style Smooth Pasta Sauce.

To transform rice, a staple of the Hispanic meal, into a great meal that's quick, Marcela suggests trying Knorr Caldo con Sabor de Pollo for a chicken broth flavor without having to spend the hours it takes to make the broth.

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