Whitening the all-natural way

CAMBRIDGESHIRE, U.K. — Swiss oral care brand Curaprox has launched an all-natural whitening toothpaste that removes discoloration by using activated carbon without eroding or bleaching the enamel. Black is White toothpaste contains enzymes that protect against tooth decay and support salivary functions. It also remineralizes tooth enamel and seals exposed dentine channels. The toothpaste comes with a toothbrush and has an SRP of $29.95.

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