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Wipe the day away with Simple’s reformulated cleansing wipes


ENGLEWOOD CLIFFS, N.J. — Wipe technology has made big waves in facial cleansers. Simple Wipes were a big part of that growth. Now Unilever’s Simple has upped its game.

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“We heard women say they didn’t feel wipes completely cleaned makeup, and that by the time they got to the end of the pack, the wipes were dry,” said Suzanne Palentchar, brand-building director for skin care at Unilever North America. Simple’s newest wipes are composed of an improved fabric and feature Aqua-Lock technology to keep every wipe “juicy,” she added. The Simple Wipes are priced at $5.99.

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