Skip to main content

YouCam Makeup, Punky Colour launch AR-powered hair tutorials

For those looking to try out some hairstyles before taking the plunge can do so with the help of the latest collaboration between YouCam Makeup and Punky Colour.

Together both companies have launched a virtual hair color try-on experience to help shoppers test various semipermanent at-home colors from the comfort of their smartphones or other devices.

“We are excited to integrate the bright range of Punky Colours into the YouCam Makeup app for users to discover, play and shop for at-home hair color in a completely new way,” Perfect CEO Alice Chang said. “This exciting partnership changes the way beauty consumers shop for hair color, and creates a unique and exciting new way for hair color brands like Punky Colours to connect with their target audience and introduce experiential shopping at your fingertips.”

Shoppers can test a range of 25 Punky Colour pigments through YouCam’s augmented reality and artificial intelligence technologies, which consider the unique movements and flow of individual hair strands to ensure a realistic experience, the company said.

Various SKU’s of Punky Colour’s semipermanent and 3-in-1 Color Depositing shampoo collections in such shades as vibrant turquoise, bright apple green and deep plum are available to try on and purchase with one tap online at such retailers as Ulta Beauty and Target.

“After seeing the YouCam hair color technology in action, we knew it was a perfect fit for the Punky Colour brand,” Marwan Zreik, vice president of marketing at Punky Colour said. “With more hair color options today than seemingly ever before, we believe it’s invaluable to be a part of the initial moment a consumer sees themselves in a bright, bold new hair color. The experience is so memorable, and we are beyond thrilled to be the first brand to make our unique colors available on YouCam.”
This ad will auto-close in 10 seconds