Bed Head by Tigi champions creativity, inclusivity with latest campaign
Bed Head by Tigi, known best for its famous TikTok wax stick, is debuting a campaign that focuses on spotlighting creativity and inclusivity within the beauty space.
Creativity Without Compromise is an initiative that follows 10 diverse creatives ranging from hairdressers to artists, storytellers, musicians, visionaries and athletes. Through the campaign, they will explore creativity as a thread that connects them, the artistry that fuels them and a tool that enables them, the company said.
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Those featured in the campaign celebrate how hair styling is a gateway for self-expression and inclusivity regardless of passion, talent, background, hair type, length or texture.
The first two creatives who will kick off the campaign include Taynee Tinsely, an artist from the United Kingdom who shares how she uses her cutting-edge hairstyles as a creative outlet, and Jonah Kest, a celebrity yoga instructor who is empowered by letting his hair flow free when teaching a class.
Other creatives featured in upcoming campaign assets include Colin Dougan, Kelland, Samantha Dahn, MKLA, Roger Garcia, Jasmine Moore, Adriana Papaleo and Quia Querisma.
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Products featured in the campaign include the Hair Wax Stick, Dirty Secret Instant Refresh Dry Shampoo, Foxy Curls Contour Curl Cream, Curls Rock Amplifier Curly Hair Cream, Manipulator Texturizing Putty, After Party Super Smoothing Cream and Bigger The Better Volume Foam Shampoo.